Subjective Value: Best Story Wins.
Same with Tesla, isn’t it? The company is worth seven times more than GM and Ford combined, not because it built a good business but because Elon Musk is good at getting people’s attention. Customers. Investors. Twitter followers – he’s told them all a good story, and the best story wins. This drives you crazy if you assume the world is swayed by facts and objectivity – if you assume best idea wins.