Consumer Sovereignty Explained: Car Makers Pull Back From Making Cars.
The real bosses are the consumers. They, by their buying and by their abstention from buying, determine what should be produced and in what quantity and quality.
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The real bosses are the consumers. They, by their buying and by their abstention from buying, determine what should be produced and in what quantity and quality.
Entrepreneurs should seek unique knowledge, make a unique benefit promise to customers, identify a niche that no-one else has identified, and generally be comfortable with being the only occupier of a commercial space. Initially they might be viewed as crazy or taking excessive risk or out on a limb.
The output of a service is an experience. What you actually receive is a feeling that your life is better as a result. In order to produce this result, service providers must be highly empathetic.
What if the opportunity does not “exist”? What if the entrepreneur’s contribution is to create it?
Entrepreneurs are creative. They find new ideas, either in their own heads or from others. They will gather and assess all the ideas, test the ones with most promise, measure the outcomes, and advance the ones with best results.
Professor Skousen relates marginal value to investing in the stock market. First, all prices on the stock market are created by a relatively few marginal buyers and sellers. Only a few of them call their broker or click the trade button on their E-Trade dashboard on any given day. Therefore, it takes only a marginal shift in investor sentiment to change the direction or accelerate the movement of stock prices on that day.
It was instructive and pleasing to find a few occasions when an idea springing from the individual subjective creativity of a clothes designer resonated with the subjective preferences and tastes of my wife in shopping mode. The designer and the shopper become coupled oscillators, and a mutually beneficial exchange takes place, advancing and enriching the capitalist system.
Economists seem to believe that life should be conducted in a cold and calculating manner. They talk about rational decisions and optimized systems, based on the economic calculation of costs and benefits. Worse, they believe that only they, as experts, are able to make the most rational decisions and to design the optimized systems, and […]
The opportunity of the knowledge economy is that all knowledge is individual and local. Economists claim system knowledge, but only you have the knowledge to operate your own individual economy.
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